Blog conversion is the act of getting visitors doing what you want them to do in your blog. The act of the visitors could be clicking ads, subscribing to your mailing list, buying some products or services, or just linking to your blog. Blog conversion is important especially when you’re blogging for making money.
When you’ve been blogging for a while, you may have a constant stream of traffic flowing to your blog from some sources such as search engines, social networking websites, online directories, etc. But without conversion, your blog is nothing. So, what sort of things can increase your blog conversion?
Here are three important things you should consider to increase your blog conversion.
1. Clear communication. When you write an article on your blog, you are actually communicating with your visitors. You convey ideas or suggestions or problem solving tips or important information to your readers. Your communication must be effective, with easily understandable sentences, straightforward and to the point. This will in turn increase your blog conversion.
2. Smooth navigation. Sometimes you give some special links in your article. The links are used to facilitate your visitors reach certain places that give them extra information about the topic or as references. Related to your blog conversion, do not let your visitors wait too long to arrive at the place you want, or even confused with what to do. Make sure that your links are alive, and do not give your visitors dead links. If you manage this correctly, your blog conversion will increase well.
3. Minimalist layout. This is related to the selection of color schemes, use of white spaces, blog design, ad placement, etc. Use only a minimalist layout in order not to confuse your visitors. You may be tempted to make a fancy design on your blog. But based on experience, luxurious design does not have much effect on the conversion of the blog. A luxurious design may not be interesting for your visitors. It often happens, visitors just bored with your design so that they immediately leave your blog. Simple views but looks interesting, is the most effective layout to increase your blog conversion.
Those are three important things you should consider if you want your blog to make good blog conversion. Without those three things, your blog will not get good blog conversion.
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